Emily Askin knows Pittsburgh

I’m in the Experience Business, Not the Transaction Business

Guess what? Buying and selling real estate is going to be an unforgettable experience no matter what — and those memories can swing wildly depending on how things play out. You might miss the perfect house by mere hours, realize later you overpaid, accept a so-so offer just to get it over with, or kick yourself when your neighbor’s place sells for way more than yours. Or - imagine this - you could walk away thinking, “That was actually amazing.” Why not aim to remember something great?

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”

– Don Norman, Author, The Design of Everyday Things